Brand 3.0
Design Lead, Interaction Designer
Web, Native, Brand, Design Systems
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Imgur's Brand 3.0 is a step away from the dark & dank legacy Imgur and an attempt to brighten things up to imbue the ideas of surprise and delight into all platforms of our product. It's also an opportunity to establish new relationships with advertisers by unlocking the depth of our content.
I lead the team on day to day projects including:
• Brand strategy, surprise and delight!
• Working through UX issues on major features such as Post Creation
• Engaging users with short form video
• Design Systemization. Check out some of our UI pieces: Buttons, Toasts!
• In house ads that feel at home with the product
